January 12, 2012 2:41 am
In the ten years most of the time, and in the previous international consumer electronics show (CES), each lecture, each a solo exhibition seats were only one purpose: to create ecological system, encourage consumers into the group. Year after year, a speech and a speech, someone stand up to show you how the phone and refrigerator connection, refrigerator and what and TV connection. But year after year, they failed.
Until now, samsung and other producers finally succeeded. In the past few years, apple in the media sharing and remote control aspects of these manufacturers surrounded by offensive formation. Obviously, apple system is limited to iPod/iTunes/iPad/Mac, but as the white goods and mobile products mainly producers of samsung now could have it all.
First of all, number can illustrate this point. Samsung for year keep TV sales in the first, November sold per second about 2 TV set. Despite previously sold a minority of TV is samsung called intelligent TV, but by 2012, samsung all new TV will be no box of interactive TV, it shows some meaning. First of all, this means that Google and apple face trouble. Samsung sold per two television, it definitely is beyond Google platform to any performance. More important, samsung media transmission in the family living room in than apple has the lead.
Second, samsung mobile phone sales in also lead. When many people think that samsung is only good at imitating when, in 2011, the company sold 60 million mobile phones and not lucky. It is not about Android, iOS or Windows Phone operation system, this is about samsung production and sales to innumerable numerous mobile-phone consumers. Samsung value is profit, the company is willing to use any operating system, as long as the operating system can the phones in the packing box, then the shopping bag packing into consumers.
Thus we can see, samsung is the world’s largest mobile phone and TV makers. In addition, samsung also produce tablet computer, washing machines and provide software, to form a real, energetic ecological system. The next year, many manufacturers association to streaming media into family, but already in this aspect of the manufacturers will eventually win out.
In the iPod before launch, although MP3 music player market has many producers, but no one really made his mark. The market size is very small. At present, the market has emerged the next generation of television. When people begin to understand the fourth generation of samsung the value of the intelligent TV, to tell you the truth, all the big manufacturers launched the most early intelligent TV is very bad. Consumers will see TV manufacturers happy every year will launch the extra upgrade package, in order to improve the processing power and provide additional functions.
Obviously, these new TV is consumer electronic products, few upgrades, almost is never out of season. Until the children want to see the home version of the Walt Disney cartoon or hd people oneself want to see 3 D version TV, TV upgrade market demand will produce. This is why apple never launched the cause of the TV, because the market do not need the company launched a new TV every year.
Samsung’s success is not in the bag. Existing manufacturers have been almost can’t in the apple design team brings the innovation wave of live. If apple introduced intelligent TV, the samsung all efforts may be the retina display screen will be apple technology, built-in coffee machine forgotten. But, if samsung mobile phones and tablet computers can and samsung smartphones and samsung submersible interaction, when faced with the consumer of multiple choice, consumers may choose to stay in the same ecological system inside.
Apple may also do that, and they are trying to. Samsung is responsible for TV manufacturing, responsible for all accessories production, including display screen, circuit board and housing. And apple will put products manufacturing outsourcing, not in price competition and samsung, especially apples are from samsung aspects buy flat. Apple in this race if you can beat the other consumer electronics manufacturers? The answer is no doubt for sure. But samsung, SONY and LG have a lot of time with two per second the speed of the sales, apple will need to make great efforts to catch up with them.