March 21, 2012 5:11 am
March 21 news, after the release of Sony Xperia series products, Kuimai Ge, president of Sony mobile communications in Greater China, said in an interview, after rename, the company will gather the Sony within Group to work better. To the Mobile ecosystem future layout, Kuimai Ge said, the company will be temporary focus on only Android phone, if there is the need, the company will consider doing the Windows Phone Mobile.
The renamed Sony mobile has released four new generation of Sony Xperia smartphones in China market, including the Xperia NXT series of the Xperia P LT22i, Xperia U-ST25i and the Xperia MT27i, Xperia the neo L and MT25i. Sony Xperia MT27i used suspended screen, coupled with Sony’s move both industrial design and style to make this phone become a highlight.
“This is a historic moment for us, we renamed Sony Ericsson to Sony mobile. I believe that this is positive to customers.” Renamed Sony mobile face a new beginning, as Sony mobile head of Greater China, Kui Maige seem excited than ever.
More than ever, the face of the new Sony mobile Kuimai Ge more emphasis on speed, based on Sony’s global influence, when conducting business integration, hoping to become faster, stronger growth, we within the Sony Group will gather technology, entertainment, resources and other advantages of synergies in and we hope that a deeper understanding of the user market closer to the user, and faster implementation.
We can see that after change the name Sony Ericsson to Sony mobile, the speed of Sony mobile introduction of new products seems to be quick. But Kui Maige said this does not mean that Sony’s move to implement the tactics of the local sea, “We do not care about the number of launch of new products, and care more about market segmentation. We will be starting from customer needs to locate high-end and mid-market, and hope that different the equipment to bring more advantage to us to boost our sales. “Before Sony’s move has been the target set at the Android market leader. At present, this goal has not changed. For several other mobile phone manufacturers have already expressed clear support for the Windows Phone platform, the Sony mobile venue and the intention.
“For us, the Android phone is still the best choice, if considered from the customer’s side, if they need us to do the Windows Phone, we will launch the platform for mobile phones, however, at present, we are still tracking and research. ”
In the Barcelona World Congress, Huawei, HTC, ZTE, LG and other manufacturers introduced their own quad-core mobile phone, Sony mobile is not yet ready to join the mobile phone chip camp. “We want to maintain a balance between performance improvements and power consumption by the end of this year, we will launch a dual-core micro-architecture-based mobile phone.” Said Kui Maige.