the market share of Apple iPad in China will take another plunge
Statistics institutions Kantar Worldpanel recently did a study, over the age of 16 U.S. consumers, 10% have a tablet computer, and two-thirds of the iPad is. Thus, the influence of the iPad is obvious, but in fact, the situation gradually have change.
In the past six months, the share of the sales of iPad has shrunk to 50%. And, the latest survey shows that 10% of the respondents said the planned for next year to buy the amazon Kindle Fire.
According to research, apple fan loyalty or higher, 72% of iPhone users are going to buy an iPad, but for most of ordinary users, use which brand is just fine.
In addition, smartphone and tablet computer more intense competition between, and most users are not really flat and cell phone, easily by the businessman promotion to attract. According to the survey, 8% of users don’t know smart phones or flat brand content such as performance, a third of the flat user claims about flat brand, but only 3% said they are very familiar with the user.
IPad tablet computer in current market dominance has to start shaking, and the industry many people think Android and Windows 8 systems will also be in the flat fields sparkles. The coming 2012, may become a flat market schools of thought contend for a year. Easy to view the think-tank published survey data show, in the third quarter of this year, apple tablet computer in China market share fell again, annulus comparing fell by 3.4%, down from 71.78% to.
Earlier in July, according to analysys investigation of the think-tank, the second quarter, apple iPad in China market share fell below 75% for the first time, annulus comparing fell 5.14%, down from 74.30% to.
In fact, apple still keep growing, according to the third quarter. According to the market research firm IDC reports, apple is as high as 11.1 million sets global shipments, more in the second quarter of 9.3 million units, a 19.35% month-on-month.
In China the tablet PC market, apple still maintain absolute leading status, but new brand also in the rush. Easy to view the report shows that the third quarter, the one man one this market share climbed to 5.7%, 17.2% month-on-month growth, and samsung are annulus comparing rose 10.8% to 4.9%.
Analysys international analysts think Gordon white, samsung, asus, lenovo and so on firms in product design, parts purchasing negotiation, market promotion always has the strong strength, through the second quarter to user’s preliminary foster, consumer behavior brand orientation is more obvious.
The future, China tablet computer market competition will be more intense. Asus, lenovo brand manufacturers such as the warriors began aggressively expanding soil, and other alternative is a low-cost products manufacturer in race to a certain development space. Can foresee, apple iPad in the Chinese market will face more and more challenges.